Mars Wrigley
Type: Campaign & Branding Concept
Snack Hack
Challenge:
A scalable activation strategy that allows Mars to launch new line of natural indulgence products into the market.
Solution:
Snack Hack - a strategy that simultaneously combines deliciousness with healthy snacking! Our target audience of yummy mummies discover they are in the know with the hack of the century - indulgence doesn't have to be unhealthy!
